Campaigns, strategy & social marketing for Hennessy.
Tastemaker, aware of contemporary culture & design. Aspirations of "The Good Life".
Position Hennessy as the leading, distinguished cognac of choice amongst the younger party crowd through social campaigns to amplify Hennessy’s innovation.
Campaign & content strategy, community management, reporting & analysis.
Campaign: Hennessy VSOP Flip
Objectives + Strategy:
Introduce new Hennessy bottle to fans with a "Flip" puzzle game app to increase awareness.
Created unique app to reveal parts of a image by matching squares, with a new image every week for a month. Amplification of game allows for more attempts, with a VIP private party as a grand prize.
10% increase in new fans for 4 week campaign.
Building brand knowledge, loyalty, and advocacy through daily theme-focused editorial content coupled with branded information, analysed and calibrated monthly.
21% increase in fans, 266% increase in engagement rates, and 141% increase in active users over 6 month period.