Campaigns, strategy & social marketing for Hennessy.


Channels: Facebook Voice & Tone: Heritage seeking yet wild at heart. Unique, quirky and fun individuals.

Channels:

Facebook

Voice:

Tastemaker, aware of contemporary culture & design. Aspirations of "The Good Life".

Key Objectives:

Position Hennessy as the leading, distinguished cognac of choice amongst the younger party crowd through social campaigns to amplify Hennessy’s innovation.

Role:

Campaign & content strategy, community management, reporting & analysis.


Campaign: Hennessy VSOP Flip

Objectives + Strategy: 

Introduce new Hennessy bottle to fans with a "Flip" puzzle game app to increase awareness.

Process:

Created unique app to reveal parts of a image by matching squares, with a new image every week for a month. Amplification of game allows for more attempts, with a VIP private party as a grand prize.

Results:

10% increase in new fans for 4 week campaign.


Community Management

Content Strategy: 

Building brand knowledge, loyalty, and advocacy through daily theme-focused editorial content coupled with branded information, analysed and calibrated monthly. 

Results: 

21% increase in fans, 266% increase in engagement rates, and 141% increase in active users over 6 month period.