Campaigns, strategy & social marketing for StarHub.


Channels: Facebook Voice & Tone: Heritage seeking yet wild at heart. Unique, quirky and fun individuals.

Segment:

Singapore's fully-integrated info-communication operator for both consumer and corporate markets.

Channels:

Facebook, Twitter, Youtube

Voice & Tone:

Tech driven, approachable, fun, informative, helpful.

Key Objectives:

Create a strong community driven platform for existing and potential customers. Inform, educate and manage expectations of users with a fun and helpful approach. Communicate CSR initiatives.

Role:

Campaign implementation, content strategy, community management, reporting & analysis.


Campaign: StarHub "Top Fans" challenge

Objective: 

Loyalty marketing to increase and reward brand-fan interaction.

Process:

Encourage social amplification in a competition to determine the strongest influencers, with a variety of tech and mobile devices as prizes.

Results:

7800+ new fans.


Social Proactivity

Objectives + Strategy:

Increase brand loyalty through social proactivity in unexpected situations.

Process:

Surprise & delight customers with real time support to rewards at live events to daily situations.

Result:

New level of advocacy with strong increase in organic brand recognition.


Community Management

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Content Strategy: 

Daily theme focused editorial content coupled with branded and promotional information, analysed and calibrated monthly. Using community to engage and identify advocates for an active community.

Results: 

15,000 new fans, with month on month increase in interactions, active users and engagement rates over 6 month period.