Campaigns, strategy & social marketing for StarHub.
Singapore's fully-integrated info-communication operator for both consumer and corporate markets.
Facebook, Twitter, Youtube
Voice & Tone:
Tech driven, approachable, fun, informative, helpful.
Create a strong community driven platform for existing and potential customers. Inform, educate and manage expectations of users with a fun and helpful approach. Communicate CSR initiatives.
Campaign implementation, content strategy, community management, reporting & analysis.
Campaign: StarHub "Top Fans" challenge
Loyalty marketing to increase and reward brand-fan interaction.
Encourage social amplification in a competition to determine the strongest influencers, with a variety of tech and mobile devices as prizes.
7800+ new fans.
Objectives + Strategy:
Increase brand loyalty through social proactivity in unexpected situations.
Surprise & delight customers with real time support to rewards at live events to daily situations.
New level of advocacy with strong increase in organic brand recognition.
Daily theme focused editorial content coupled with branded and promotional information, analysed and calibrated monthly. Using community to engage and identify advocates for an active community.
15,000 new fans, with month on month increase in interactions, active users and engagement rates over 6 month period.