What I do.

I drive data-driven digital growth for high impact companies/products, leveraging on product/market fit for highly measurable customer experiences that are functional, emotional, and social.

How?

I establish product/market fit and retention to extract relevant growth levers at various stages of the customer journey through development sprints with jobs-to-be-done & hypothesis testing for product and full-stack marketing  - driving brand, funnel and customer success metrics.

Specialties:

Product Growth, Activation, Retention, Data-Driven Testing, Scrum Product Owner, Marketing Technology, Go-To-Market Strategy, Product Analytics, Network Effects, UX, Content, Distribution.

 

Work

Some of the brands, startups and tech companies I've worked with.

Find out more

Take a quick look into my learning experiences.