What I do.
I lead cross-functional product teams for growth, using data, engineering and UX.
Deeply hands-on in driving growth through measurable OKRs for high impact companies, leveraging on product/market fit for customer experiences that are functional, emotional, and social.
Define, rollout roadmap of the product vision with growth experiments, driving key success metrics for retention, activation, and engagement - including go-to-market launches. Run agile development sprints with jobs-to-be-done and full-stack marketing for market penetration + product adoption.
Growth, Product Management, Retention, Activation, Analytics Data-Driven Testing, Scrum, Marketing Technology, Go-To-Market, UX