What I do.

I lead teams and am hands-on in driving data-driven digital growth (OKRs) for high impact companies/products, leveraging on product/market fit for highly measurable customer experiences that are functional, emotional, and social.


Quickly establish retention to extract relevant growth levers such as activation plus engagement at various stages of the customer journey through development sprints with jobs-to-be-done & hypothesis testing for product and full-stack marketing  - driving brand, funnel and customer success metrics.


Product Growth, Retention, Activation, Data-Driven Testing, Scrum Product Owner, Marketing Tech, Go-To-Market, Product Analytics, UX, Network Effects, Content, Distribution.



Some of the brands, startups and tech companies I've worked with.

Find out more

Take a quick look into my learning experiences.