I use data, development, design to continuously increase the value of products to drive functional, emotional & social user experiences.




Product Manager, Growth at iZettle - Stockholm, Sweden

  • Lead 2 cross-functional product teams to scale value and drive adoption in key markets.

  • Driving the 1st integration between iZettle & PayPal

  • Grow usage with activation, retention and experimentation across iOS/Android/Web platforms

  • Risk and Data product development (KYC)

APRIL 2016 - OCT 2018

Head of Growth and Marketing Technology at Tobii AB - Stockholm, Sweden

  • 10x Acquisition & Activation of users, early habit and retention using product growth, with zero paid acquisition.

  • Lead multiple cross-functional teams to scale growth, using data, engineering, UX across web, desktop applications.

  • Run product growth experiments, strategy + dashboard for OKRs and key success metrics (Retention, activation)

  • Product Management - to define, rollout roadmap of the digital stack to drive engagement, including go-to-market launches.

  • Establish relevant data tracking plans for the customer journey to match user needs with business objectives.

JUNE 2015 - APRIL 2016

Digital Growth Manager at Tobii AB - Stockholm, Sweden
Eye Tracking for new Gaming experiences.

  • Use data-driven experiments to drive developer & consumer growth in product engagement and acquisition.

  • Marketing Technology Business Owner and Web Product Owner

JAN 2015 - JUNE 2015

Content Marketing Manager, Acquisition at Sinch AB - Stockholm, Sweden
VoIP and Chat communications company. 

  • Drive digital growth for global developers with content - using distribution, automation, testing and analytics.

  • Managed digital content, technical SEO, social, PR content with a strong tech-focused tone of voice for growth in acquisitions and conversions with retention.

Tools: Moz, Google Analytics, Wordpress, Zapier, SEMRush, Screaming Frog, Buzzsumo

JUL 2014 - JUNE 2015

Digital Growth Consultant at EuAPac Business Pro AB - Stockholm, Sweden

  • Manage growth strategy, including web development and generating MQL/SQL leads for business development in Europe & Asia-Pacific.

  • Customer Lifecycle, Onboarding, UX writing, SEO/SEM, Prototyping, A/B testing.

NOV 2012 - OCT 2013

Content Strategist at Vocanic (GroupM/WPP) - Asia
Media advertising agency.

  • Oversaw team of 5 for strategy, content, community and crisis management for multiple brands across Asia

  • Executed high engagement campaigns - content production, growth analytics and social media monitoring.

AUG 2010 - AUG 2011

Digital Sales Account Executive at 42 Ventures  - Singapore
Venture Capital Firm with E-Commerce startups.

  • Sales executive for e-commerce marketplace startups.

  • Managed both digital content and partner relationships. Exceeded individual & annual sales goals.

  • Tools: Basecamp, Highrise, Adobe, Buffer, Excel



Retention + Engagement Series - Reforge
Selective 8-week part time program for senior B2C and B2B growth practitioners. Apply actionable frameworks for analyzing and improving retention and engagement to help accelerate the growth of products. 


User Experience Lab - Hyper Island
Designing for multi platform experiences, evaluating the user experience using tools, analytics and heat maps. Using wireframing and prototyping tools, creating links from UX to relate business objectives to user needs. 

2009 - 2011

Bachelor's Degree, Marketing & Finance- RMIT University Australia
Effective management skills for various organisational structures through the lens of ethical judgement. Specialized in marketing to identify user needs and design brand strategies, while understanding distribution methods. Finance and human resource minors.

2006 - 2008

Electrical Engineering, Minor in Entrepreneurship - NTU SingaporeŸ
Base electrical engineering. Fundamental entrepreneurship competency, business acumen and tools to build businesses from ideas to implementation, growth. Change management skills.

1998 - 2003

British Cambridge GCE ‘O’ & ‘A’ Levels  - Anglo-Chinese SchoolŸ
Secondary and Pre-University (High School) education from age 12-17.


  • Product Growth

  • Retention

  • Activation

  • Product Engagement

  • Data-Driven Testing

  • Go-to-Market

  • Product Analytics

  • Marketing Technology

  • UX

  • Prototyping, A/B Testing

  • Web

  • Basic SQL, HTML, CSS, C++

  • Conversion Rate Optimization

  • CRM Database

  • Content/Technical SEO


  1. English (Native)

  2. Mandarin (Fluent)

  3. Swedish (Intermediate)

Available for digital/growth consulting.