I use data, development, design to continuously increase the value of products to drive functional, emotional & social user experiences.
OCT 2018 - PRESENT
Product Manager, Growth at iZettle - Stockholm, Sweden
Lead 2 cross-functional product teams to scale value and drive adoption in key markets.
Driving the 1st integration between iZettle & PayPal
Grow usage with activation, retention and experimentation across iOS/Android/Web platforms
Risk and Data product development (KYC)
APRIL 2016 - OCT 2018
Head of Growth and Marketing Technology at Tobii AB - Stockholm, Sweden
10x Acquisition & Activation of users, early habit and retention using product growth, with zero paid acquisition.
Lead multiple cross-functional teams to scale growth, using data, engineering, UX across web, desktop applications.
Run product growth experiments, strategy + dashboard for OKRs and key success metrics (Retention, activation)
Product Management - to define, rollout roadmap of the digital stack to drive engagement, including go-to-market launches.
Establish relevant data tracking plans for the customer journey to match user needs with business objectives.
JUNE 2015 - APRIL 2016
Digital Growth Manager at Tobii AB - Stockholm, Sweden
Eye Tracking for new Gaming experiences.
Use data-driven experiments to drive developer & consumer growth in product engagement and acquisition.
Marketing Technology Business Owner and Web Product Owner
JAN 2015 - JUNE 2015
Content Marketing Manager, Acquisition at Sinch AB - Stockholm, Sweden
VoIP and Chat communications company.
Drive digital growth for global developers with content - using distribution, automation, testing and analytics.
Managed digital content, technical SEO, social, PR content with a strong tech-focused tone of voice for growth in acquisitions and conversions with retention.
Tools: Moz, Google Analytics, Wordpress, Zapier, SEMRush, Screaming Frog, Buzzsumo
JUL 2014 - JUNE 2015
Digital Growth Consultant at EuAPac Business Pro AB - Stockholm, Sweden
Manage growth strategy, including web development and generating MQL/SQL leads for business development in Europe & Asia-Pacific.
Customer Lifecycle, Onboarding, UX writing, SEO/SEM, Prototyping, A/B testing.
NOV 2012 - OCT 2013
Content Strategist at Vocanic (GroupM/WPP) - Asia
Media advertising agency.
Oversaw team of 5 for strategy, content, community and crisis management for multiple brands across Asia
Executed high engagement campaigns - content production, growth analytics and social media monitoring.
AUG 2010 - AUG 2011
Digital Sales Account Executive at 42 Ventures - Singapore
Venture Capital Firm with E-Commerce startups.
Sales executive for e-commerce marketplace startups.
Managed both digital content and partner relationships. Exceeded individual & annual sales goals.
Tools: Basecamp, Highrise, Adobe, Buffer, Excel
Retention + Engagement Series - Reforge
Selective 8-week part time program for senior B2C and B2B growth practitioners. Apply actionable frameworks for analyzing and improving retention and engagement to help accelerate the growth of products.
User Experience Lab - Hyper Island
Designing for multi platform experiences, evaluating the user experience using tools, analytics and heat maps. Using wireframing and prototyping tools, creating links from UX to relate business objectives to user needs.
2009 - 2011
Bachelor's Degree, Marketing & Finance- RMIT University Australia
Effective management skills for various organisational structures through the lens of ethical judgement. Specialized in marketing to identify user needs and design brand strategies, while understanding distribution methods. Finance and human resource minors.
2006 - 2008
Electrical Engineering, Minor in Entrepreneurship - NTU Singapore
Base electrical engineering. Fundamental entrepreneurship competency, business acumen and tools to build businesses from ideas to implementation, growth. Change management skills.
1998 - 2003
Prototyping, A/B Testing
Basic SQL, HTML, CSS, C++
Conversion Rate Optimization
Available for digital/growth consulting.